Posts Tagged ‘customer engagement’
You Need A Story Not Just An Introduction
If you’ve ever been to any kind of round table meeting where each participant introduces themselves, you’ll know that after the first few introductions most people switch off. In a world of shrinking attention spans you’ve got seconds to grab them. If you feel uncomfortable about bigging yourself up, or standing out from the crowd…
Read MoreThe Purpose Of Branding
If a brand is more than just a logo, a tagline and the colour of the packaging, then what is branding? Branding is simply turning up the volume on your mission Branding is not something that’s arranged on the surface, like a stiffly coiffed hairstyle on a fashion model. It takes place from the inside…
Read MoreThe First Question Every Marketer Must Ask
It doesn’t matter if you are solopreneur hacking code in your bedroom, or a challenger brand trying to launch the next big thing. In fact this rule of thumb applies as much to high school kids begging for an extension on their end of semester essay assignment, as it does to Apple pitching us the…
Read MoreWhy You Need A Mission More Than A Website
Nine times out of ten when I consult with clients they are impatient to get to work on the tactical side of spreading their idea. They wonder about what website and social media platforms to use. They worry about design elements and website functionality. Maybe you do too? Of course you want to get your…
Read MoreWhy Instagram Changes The Face Of Marketing
It’s no secret that I’ve been a huge advocate of Instagram as a customer engagement and brand storytelling tool since Pintrest was knee high to a grasshopper. I’m amazed that more brands are not taking advantage of what I believe is one of the most rich marketing and brand storytelling opportunities of the decade. So…
Read MoreJimmy Choo Doesn’t Sell Shoes
Jimmy Choo has spent the past fifteen years successfully selling exactly the same thing over and over again and that thing isn’t leather or heels. When a woman holds or covets a pair of Jimmy Choos, she isn’t imagining how the shoes will feel on her feet, she’s fantasizing about how she will feel in…
Read MoreWhy Fascinate?— An Interview With Sally Hogshead
If you haven’t read Fascinate by Sally Hogshead go out and grab yourself a copy. In the book Sally explains how fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the…
Read MoreWhy ‘How To’ Is The Wrong Place To Start
I hardly ever write ‘how to’ posts, even though they are a great way to drive ‘traffic’ to your blog. If you want to do that, go write a great list post. Focusing on the ‘how to’ stops you thinking about the why and the what first. Most companies question, how they will get their…
Read MoreGiving A Damn Is Seriously Underrated
My boys had a sick rat last week. At the vet’s she was weighed and had her chest listened to. The vet sent her home with an antibiotic and instructions. If she didn’t get better very quickly the outlook wasn’t good. At ten the following morning I got a call from the vet nurse. She…
Read MoreWhat If Post-it Told A Different Story?
Everyone knows what Post-its do. You know they come in every colour, all sorts of shapes and sizes, easy peel and super sticky. And yet Post-it keeps telling you that stuff in its marketing. They tell you the things you already know about features and benefits. Stories that don’t mean much, that any brand could…
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