Unlock the Magic in Your Story Now

Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

You Need A Story Not Just An Introduction

If you’ve ever been to any kind of round table meeting where each participant introduces themselves, you’ll know that after the first few introductions most people switch off. In a world of shrinking attention spans you’ve got seconds to grab them. If you feel uncomfortable about bigging yourself up, or standing out from the crowd think of it like this. What you’re actually doing is helping your audience cut through the clutter and they’ll appreciate you for it.

One of the best introductions I know of took place at a story seminar and it goes like this.

I remember my first day on the ward. There I was all decked out in my pristine white coat, complete with my newly minted name badge and Parker pen at the ready.
“Good morning doctor,” the ward sister said as I swept onto the ward stethoscope flying.
“Good morning sister, what can I do for you today?” I replied.
“We’ve got a post operative patient with nausea who needs something, could you write that up for her please?”
“No problem,” I said, as I whipped out my prescription pad and Parker pen. “What do we usually prescribe?”
“Stemetil.”
“Ah yes….. and what dose?”
“12.5 mg.”
“Of course….how often do you think she’ll require it?” I said thoughtfully chewing the end of my pen.
“Three times a day,” replied sister Moriarity, “and the rest of the information you need is written on your name badge.”

You’re no going to forget this guy in a hurry, (me neither, I married him). If he’d said hello I’m so and so and I’m a doctor, I’m a specialist in… and I work…blah blah…., you see you’re falling asleep already. But you won’t forget the story where he showed you that despite all of his training and everything he thought he knew, he was still learning and not too humble to admit it.

Think of your introduction as more than a few stiff lines that you skim through under your breath in a big heap hurry. Spend some time working out what will make someone want to know more, and practice telling them that in 60 seconds.

The introduction is what gives you the opportunity to tell the rest of the story later.

Image by Clydeorama.

gift icon
Share this article