Posts Tagged ‘customer engagement’
Invest in Second Contact
Both businesses and the customers win when we prioritise affinity over attention.
Read MoreBegin With Wants and Needs
All successful businesses do two things. They fulfil the unmet needs and unspoken desires of their ideal customer.
Read MoreWhen Subjectivity Wins
Successful brands craft and tell stories for their ideal customers—the people who are ready to hear and believe them.The more subjective we can be in our sales and marketing, the better.
Read MoreGet Specific To Get More Customers
The more specific you can be about who your work is for and who it’s not for, the better your chances of gaining traction with more people.
Read MorePersuade On Purpose, With Purpose
If we’re in the business of making things that change people’s lives for the better, we must master the art of persuasion and help people to make decisions they’re glad about.
Read MoreValues, Choices And Strategy
Sharing your values, and better, demonstrating them to your customers is a smart strategy. How are you doing that in your business?
Read MoreThe Value Conversation
What’s the value conversation your customer is having?
Read MoreSay It With Intention
Communication is not just an exchange of information, it’s also an exchange of intention. We’re never just speaking or writing the words to be heard, we’re always trying to make ourselves understood.
Read MoreReverse Marketing
Who is the antithesis of your ideal customer? What’s the message you’d share to convince that person never to buy from you?
When you can tell that story well, you’ll be something to someone.
Rethinking Customer Loyalty
What if instead of only measuring, rewarding and expecting loyalty, we started measuring how we demonstrate it?
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