Posts Tagged ‘customer engagement’
The Spotlight
I went to see Bill Nighy and Carey Mulligan perform on Broadway last week. What was interesting to observe was how little most people in the audience were enjoying the act of ‘going to see Bill Nighy and Carey Mulligan perform on Broadway’. There were complaints about the fact that they doors didn’t open early…
Read More5 Steps To Making Things People Want
Here’s the subject line ‘just curious’ email I got the other day. Maybe you got one too? The marketing consultant had gone to the trouble to know my name, but that’s where the personalisation ended. “Hi Bernadette, By any chance, are you interested in solutions for getting sales appointments and leads? XYZ does so on…
Read MoreThe Easy Way To Create A Mission And Vision Statement
There’s something beyond skill, talent, investment and resources that powers the most successful companies, and that’s a clear sense of where they are going and why. When you have a compass it’s not only easier to get to where you want to go, it’s also possible to take people with you. I’ve written previously about…
Read MoreThe Power Of What We Measure
It’s easier than ever before to create a set of metrics by which to monitor our progress and measure our success. Click-through rates, subscriber numbers, impressions and customer lifetime value are useful data points. What if we measured our success by the results we delivered for our customers? Not what the customer did for us,…
Read MoreWho Exactly?
Who exactly is your ideal customer? Was her mobile phone on her bedside table when she woke up this morning? Did she reach for it as soon as she opened her eyes? Or did she go for a run before sun up, then sip hot water and lemon as she scrolled through her Facebook feed?…
Read MoreThe Unsurprising Way To Find More Customers
There was clearly a big job of work to do on the old Victorian home close to where we live. We didn’t envy either the owners, or the painting contractor who was slowly and carefully laying down dust sheets on that first morning, long before many people had started their day. The painter worked alone,…
Read More3 Things Your About Page Must Do
Your website’s about page is the place where prospective customers come to look you in the virtual eye and it’s also the most overlooked marketing opportunity you have. 3 Things Your Website’s About Page Must Do 1. Build trust. Think about the reasons we visit about pages. Mostly we want to get a sense of…
Read MoreThe Gap Between Saying And Doing
You will have seen this image of a goldfish making a courageous leap from his bowl on countless websites. It’s meant to convey a message about a company that’s not afraid to challenge the status quo, of course it’s now so ubiquitous, it does exactly the opposite. Nobody in the marketing department got fired for…
Read MoreWhat Your Competitors Can’t Copy
Back in the day our neighbour had to buy her gluten-free products from a tiny and very expensive range of products at the local pharmacy. If you wanted organic products you trekked across town to a speciality store. Not so today. As demand drives supply, competitors enter new markets and what was once a tiny…
Read MoreMaking Things People Want
We are buying fewer pairs of jeans and more yoga pants, eating less gluten and more coconut oil. Trends are not simply a shift in behaviour, they are a sign of a change in the story we want to believe about ourselves. When you develop a product, service or platform it’s not enough to consider…
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