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The Power Of What We Measure

It’s easier than ever before to create a set of metrics by which to monitor our progress and measure our success. Click-through rates, subscriber numbers, impressions and customer lifetime value are useful data points.

What if we measured our success by the results we delivered for our customers? Not what the customer did for us, but what we helped them to do.

How would that change the posture of our businesses, societies and the stories we both lived and told?

Image by Brandon Doran.

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