Building a sustainable and fulfilling business isn’t just about finding enough customers—it’s about finding enough of the right customers. Company-customer fit is unerrtated.Read More
We need to constantly remind ourselves that we are neither all head or all heart and act accordingly.Read More
The one thing all successful ideas have in common is that they spread. But why?Read More
The people you’re trying to reach and resonate with are filtering. From the contacts you try to add on LinkedIn, to the clients you’re hoping to attract. They are deciding who is worthy of their permission and their time.Read More
The better we are at discerning who our right people are the more shared value we can create.Read More
It’s easier to build the right business for the right people when you know who those people are.Read More
The best marketers give people something to believe in, not just something to buy.Read More
Competing is a zero-sum game.
We succeed when we make peace with the fact that we don’t need to compete when we know who we are.
Every day, we sell ourselves in adjectives that sell us short. Leader, expert, communicator, specialist, efficient, experienced, better, faster, cheaper. We’ve forsaken the effort of showing, for the convenience of telling. There is a better way. Don’t just tell us about the features and benefits of your product. Show us how that product changed the…Read More
It’s worth remembering that it isn’t only what we do that people notice— sometimes it’s what we don’t do that determines our results.Read More