On Certainty

Nobody creates from a place of certainty. You can’t predict the future. You never could. Nobody can. Despite this fact, you took action in the past. You made brave decisions without absolute proof. You loved without knowing if your love would be rejected or returned. You did things you were not sure would work. You…

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The Advantage Of Not Knowing For Sure

Success is as unpredictable as failure. Nobody knows for sure what will be a hit or a miss. Every runaway success is only obvious with hindsight. And yet we expend so much of our creative energy trying to be successful to our detriment. When you liberate yourself from the pressure of having to win, you’re…

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12 Lessons From The Biggest Hit Of The Year

Ed Sheeran’s hit song, ‘Shape of You’ was the most streamed track of 2017. The official video is expected to reach three billion views within a year of being uploaded. There’s a lot we can learn from this video where Ed and his co-writers talk about the process of writing a hit song. 12 Lessons…

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Who Do Good Ideas Come From?

Everyone knows a good idea is a shortcut to success, profits and growth. Bad ideas lose. Good ideas win. This is why we are obsessed as a culture about where good ideas come from and how to have more of them. As we go in pursuit of a breakthrough idea we turn our gaze outward…

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Make It Look Like Duarte

It’s possible to hire someone to create a slide deck in the style of Duarte for less than the hourly rate of a half decent designer. It’s no longer good enough to have technical skill in a world where a client can access a million freelancers online and hire based on price and need. Yes,…

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Uncertainty Book, Interview With Jonathan Fields

Fear of failure is not something that’s imagined, it’s real. In many ways it’s what drives us and ultimately prevents us from doing our best work. Uncertainty is a signpost that what you’re doing matters. ~ Jonathan Fields Jonathan Fields is on a mission to empower us to embrace fear and turn it into the…

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