Posts Tagged ‘connection’
People Want Places, Not Platforms
Whatever you’re building, think beyond features, functionality and design and think first about how the person you serve wants to feel when she arrives at the place you’ve built.
Read MorePurposeful Connection
It turns out that we don’t have to build trust and connection on the fly. We can do it on purpose.
Read MoreHow’s Business?
When Mr Ryan, the Dublin greengrocer, was asked how business was forty years ago he would likely have counted the day’s takings. But that wasn’t his only measure of success. The connection with loyal customers was the lifeblood of his business. Mr Ryan relied on repeat business. His survival depended on his ability to create…
Read MoreWhy Attention Is No Longer Our Scarcest Resource
If you want to capture someone’s attention you’ve got about ten seconds to convince them that you are the one. Attention spans are shrinking. People have so many demands, diversions and distractions right there in their pockets every minute of every day that it’s getting harder and harder to hold them. This is the reason…
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