Posts Tagged ‘competitive advantage’
The Meaningful Advantage
The newspaper delivery van still drives up our street at 4am on Saturday morning. You can hear the rolled, plastic wrapped weekend edition thud onto the neighbour’s lawn as the driver takes aim from the window. And even at 4am you can’t help wondering if this service will be meaningful to enough people to last…
Read MoreThinking About Your Advantages
Every traditional car dealer sells a similar product. What can one Ford dealer do that his competitors in the next suburb can’t? There is very little he has a monopoly on. John is a car dealer who has been operating in Perth for 45 years, he periodically takes out a double page spread in the…
Read MoreThe Misleading Advantage
The little gelato place down the road from us is dying. For three years straight they were the only good enough ice cream place in the boat harbour. The lack of competition meant that they could steadily increase their prices from $3.80 per scoop to $5.80 while continuing to staff the store with young, casual,…
Read MoreHow Are You Creating Value?
Think about your favourite airline or a product you use every day and the supermarket you feel most comfortable shopping at. Now think about why you keep going back. What is it that this business delivers? The airline most likely sells similar seats, with average legroom, at around the same price as their competitors. The…
Read MoreWhat Customers Believe Is Your Competitive Advantage
Ask any business owner about how they stand apart from the competition and they’ll probably begin with the tangible, the things they can easily explain. “We offer a more competitive interest rate.” “Our products have more features. “We have better distribution.” In 2008 Windows accounted for 84% of personal computing devices shipped. Today that number…
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