Success doesn’t have to be a number or a word that ends with ‘er’—a sliding scale, determined by others who decide when enough boxes are ticked. Success is not always first over the line, less of this and more of that, a game of it depends. Success doesn’t even have to be someday soon, that…

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We sometimes trick ourselves into believing we can have the best of both worlds. A foot in both camps. Full belly and cake on the plate. Working towards a goal means abandoning an alternative worldview. Brands like Mecca Cosmetica, Lululemon and Blue Bottle Coffee thrive because they are crystal clear about their identity. Like them,…

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In my mother’s day, ‘getting there’ meant finding a partner, having a roof over your head and family you could afford to feed. That’s still the reality for many but probably not for most people reading this today. Now ‘there’ is now the elusive place where accomplishments are built ever higher, boxes are ticked and…

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Marketing exists because we have more choices than we need and less trust than we want. We tend to think of marketing as the thing we do last when we’re ready to close the sale—the tactics we employ and activities we undertake to convince the customer, tell our story or describe our value. It turns…

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In work, as in life we create a sense of balance by understanding what we want and what we don’t. We prioritize by wanting less of one thing and more of something else. Less overwhelm and more progress. Fewer things to react to and more results. Less busyness and more time. Fewer restrictions and more…

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Still or sparkling? Red or white? Stuffed crust or deep pan? These questions might give people a reason to choose in the moment, but they are not the foundation of a lasting relationship. You don’t win in the long run by simply being one of the alternatives. You win by being ‘the one’. What will…

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How do you stand out when there are two other juice bars on the same street, and half a dozen ‘good enough’ life coaches just three clicks away? If you’ve got the same choices as the competition, how you choose can make all the difference. Do you make decisions based on what’s gone before, or…

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