Posts Tagged ‘business’
There’s Only One Way To Get A Different Outcome
We should have known as soon as we walked in. The place was empty, not a soul in sight apart from two lone waiters who pounced. Every other breakfast place in the city was teeming with life and overflowing with plates of over easy eggs. This place was dead. We stayed because we didn’t have…
Read MoreBuy Versus Buy Into
Don’t be the brand that people buy. Be the one they ‘buy into’. Image by Peter Morgan.
Read MoreWhat Don’t You Do?
It’s easy to rattle off the features of your product or benefits of your service. Which means it’s not hard for the competition to do that too. Far more difficult to stand for something and be willing to stand out because of what you don’t do. It turns out that time and again telling the…
Read MoreAnticipation Is Your Point Of Differentiation
Brand new guest rooms, sleek kitchenettes, minibars and bright, new bathrooms were only the start of the boutique hotel’s story. The ‘dream pillow menu’ gave me six choices from buckwheat to hypo-allergenic, duck down to Swedish memory foam. And yet…..there was no chance of an early check in after a 30 hour journey. No mechanism…
Read MoreWhat Your Clients Need Now
They need you to ask the right questions, not to have all the answers. They need your generosity, not jargon. They need the truth. They need what works for them, not what makes you look good. They need faith in you and your intention. They need to be empowered more than they need to be…
Read MorePetrol Station Flowers
‘Petrol station flowers’ never quite hit the mark. It’s obvious to both the giver and the receiver that they were unplanned….an afterthought. That the giving of them lacked the thing that’s more important than the blooms themselves. The intention. We care about the intention as much as the gift, often more. Your intention matters in…
Read MoreWhat Versus Why
My middle son left school this year and here’s the question everyone asks him. “What do you want to do?” I bet it’s a question you’ve been asked too at one time or another. My seventeen year old tells people he wants to study either architecture or design, and then that he’s off to Billund…
Read MoreConfusing Price With Value
There’s a company here in Perth charging $70 an hour to weed gardens. Just weeding, and perhaps a light trim of garden shrubs. Nothing more. They don’t mow lawns (there are already thousands of guys doing that). They do the job that nobody else wants to take on. The job that plenty of time poor…
Read MoreWork For Money, Design For Love
My friend David Airey has drawn on his personal experience of building a successful freelance design business. He’s also gathered the business insights of leading designers and creatives and shared it all in his new book. Work For Money, Design For Love. Why I love this book… well the title has a special place in…
Read MoreThe Rocket Artist
We went to a new cafe by accident today. We were late and didn’t feel like queuing for a table at our regular place. Donny, they guy wearing the apron who came to clear the table recognised we were new and asked how we’d enjoyed the coffee. We struck up a conversation about where they…
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