Posts Tagged ‘business development’
A Small Great Thing
We’re usually excited about growing our audience or expanding our customer base. It’s hard to close the door on what might look like an opportunity to serve or scale. But we do our best work when we know exactly who will get the most benefit from it and who it brings us joy to serve.…
Read MoreThe Power Of Describing The Problem
t’s tempting to jump ahead to creating solutions before describing the root of the problem. But we can’t we begin to have honest conversations about how to solve problems before we own them.
Read MoreWhen Marketing Works
Marketing works best when it’s in service of the customer.
Read MorePlanned Progress
If you’re going to build the business you want, then you must be intentional about how you’re going to do it. There is no such thing as accidental progress.
Read MoreWhat’s Your Customer’s Context?
Yesterday I got chatting to Sarah in the street about the sofa she didn’t buy. Sarah, who has three daughters under the age of seven had been looking for the perfect sofa for ages. When she finally found the perfect one she put down a deposit on it and waited for it to arrive a…
Read MoreEverything Starts With Something
When we’re starting a project or working towards a business development goal we typically have a laundry list of everything we want to do. From developing a new product to filing our tax returns, it’s in our nature to want to make immediate and visible progress all at once. That desire to do everything often…
Read MoreYou Know More Than You Think
We could be forgiven for thinking that facts and figures communicate the whole truth and hold the keys to unlocking the value in every future opportunity. New digital tools and technologies not only give us more information about the world around us and the people in it but also help us to know more about…
Read MoreBridging The Scarcity Gap
The man riding in the lift with me hit the button for the highest, and arguably the best floor in the hotel. I remarked that he must have great views from there. He shrugged his shoulders, then started to complain about his inability to open the windows to let the fresh air in. The scarcity…
Read MoreThe Best Opportunity
One of the best things about our family’s move to Melbourne two years ago has been the rediscovery of local shopping strips. In beautiful Perth, where we lived for ten years, our grocery shopping involved a car trip to one of the dominant, big chain supermarkets. In Melbourne, we live a two-minute stroll from a…
Read MoreThe Unchanging Nature Of Business
It’s a cool November day in 2014, and a young couple pause on a suburban street to snap a selfie with an iPhone 5C. 90 years earlier in a garden in Warwickshire, England (circa 1925), Arnold and Helen Hogg attach a Box Brownie camera to a long stick and take their selfie. When we think…
Read More