Posts Tagged ‘business development’
What’s Missing?
The patisserie opened with great fanfare and then fell flat. The brand had an international reputation, was selling a half decent product in a good location and yet customers didn’t feel like they had a reason to come back. They couldn’t put their finger on it, but the cafe just had no soul. It’s easy…
Read MoreThe First Step To Overcoming Any Business Challenge
Six months ago Melissa invested her life savings in establishing an online store. Sales are not going as well as she’d hoped. When Melissa isn’t making or photographing products and uploading them to her store, she’s worrying about generating more sales. The time she spends worrying and reacting to her anxiety in the moment doesn’t…
Read MoreFrom Insights To Advantages
Chip Wilson discovered that women liked to look great when they exercised and feel comfortable when they didn’t. Lululemon pioneered the activewear trend way back in 1998—a market that is predicted to grow to $178 billion by 2019. Dave Gilboa worked out that we hate feeling ripped off and paying as much for glasses as…
Read MoreTwo Kinds Of Feedback
A common way to get feedback is to describe what you’re creating in detail and then to ask a prospective customer if they would use it. This is equivalent to asking someone for an honest answer to the question, “Does my bum look big in this?” Sometimes the answers we seek out are not the…
Read MoreValuable Things We Ignore In The Quest For Growth
One of the first words a baby learns to say is ‘more’. They learn very early on that this one word is the shortest route to getting what they want. Every three year old knows that two cupcakes are better than one. It’s no surprise then that this lesson stays with us through life and…
Read MoreTwo Golden Rules For Choosing Clients
I have a couple of simple rules that I live by when making the decision about which clients to work with. First—if I’m not jumping out of my skin to work with someone and excited by the difference (big or small) their business creates then we’re probably not a good fit. You have to care…
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