Posts Tagged ‘brand strategy’
20 Questions To Answer Before Asking How Much Money Can I Make?
1. Why do I want to do this? 2. What do I care about? 3. What brings me joy? 4. What am I good at? 5. What’s scarce? 6. What problem can I solve? 7. Who needs me? 8. How can I make a difference? 9. How can I deliver value? 10.What can I change?…
Read MoreWe Don’t Have To
We arrived at the restaurant right on time, because we knew they needed the table by 7pm for the next booking. The waitress forgot to smile as we pushed open the door, where the sign still read ‘closed’. “We’ll be open in three minutes!” she barked. Oh. The smile never made an appearance. But that’s…
Read MoreThe Sure Thing
If you’ve ever watched surfers you’ll know that they spend far more time reading the waves, than riding them. And despite all of the waiting, watching and experience, they still sometimes choose the wrong wave to ride. In the end they take their best guess, commit and go. And so it goes for ideas too.…
Read MoreHow To Charge What You’re Worth
The days when you clocked in and out, and got paid by the hour for dipping squares of caramel into big vats of icing, (pink or white—a job my mother did for years), at the factory, are largely gone. You don’t get paid for showing up. And yet that’s how many creative entrepreneurs try to…
Read MoreThe Story Makes The Product Better
For three decades, 10% of the population of the tiny Welsh town, Cardigan, made jeans. 35,000 pairs every week. Then one day the factory died, and the jean artisans could no longer practice their art. They simply had no way to do the thing they did well, until Hiut Denim was founded. Now the company’s…
Read MoreHow Dollar Shave Club Succeeds With A Better Brand Story
How does a startup come on to the scene, take on giant global brands like Gillette, and win? That’s what Dollar Shave Club did, by harnessing the power of great brand storytelling. This is how they did it. By telling the truth, and keeping it simple. With an easy to remember brand name and tagline,…
Read MoreUnderstanding The Problem To Solve
There are a million and one web hosting services on the market. It’s hardly a niche. The market is so saturated, why would you consider launching yet another one? That’s exactly what my friend Kelly did. Her hosting business doesn’t stand out by competing on spec, or uptime. Kelly differentiates by understanding the problem to…
Read MoreBecause It Matters
How do you stand out when there are two other juice bars on the same street, and half a dozen ‘good enough’ life coaches just three clicks away? If you’ve got the same choices as the competition, how you choose can make all the difference. Do you make decisions based on what’s gone before, or…
Read MoreWhat Does The Competition Do?
I was consulting with two financial planners this week. We were discussing what made them different, when they told me this story about working with one of their clients. Jonathan was offered $9 million for his house, which had amazing, never to be replaced views out over the river. He was in a quandary about…
Read MoreWhy Are People Ignoring You?
It’s been a while since I bought a nice glossy magazine. I usually enjoy flicking through one at my favourite cafe. I’m not sure why I was so surprised to get 32 pages into the latest edition of Vogue and still be on the adverts. The entire magazine was 208 pages, 100 of those pages…
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