Posts Tagged ‘brand strategy’
The Unfair Exchange
‘That will be eight dollars,’ the woman, who is carefully weighing and wrapping two serves of freshly made fettuccine for us to take home, says. As my husband is about to hand her the cash, she takes another handful of the pasta from behind the glass and adds it to our package. She doesn’t announce…
Read MoreBetter Customers
When we know who we’re building for and what they care about, we get better.
Read MoreOn Being Valued
If we want to be valued for both the skills that differentiate us and the work that brings us joy, then we must find ways to articulate that value to our customers. Better stories create value.
Read MoreCompetence AND Character
As individuals and brands, we’re judged by our character, not just our competence.
How does your character differentiate you?
Earned Loyalty
We have the privilege of working to be indispensable to customers and making them feel like they belong—instead of stuck.
True loyalty is earned, not rewarded.
Better Than Maybe
As marketers, if the best use of our resources is to only speak to the people who want to hear from us, then targeting every maybe is not a great marketing strategy.
Read MoreStories Make Us Stronger
We build more resilient families, companies and communities when we know who we are. We get stronger together when we prioritise finding, owning and sharing our stories.
Read MoreMemorable Marketing
Memorable marketing isn’t just about what you say when—it’s about how you act at every moment.
Read MoreThe Flipside Of Persuasion
Sales and marketing are as much about understanding as they are about persuading.
Read More