Posts Tagged ‘brand strategy’
On Persuasion
Persuasion is less about making people have a complete change of heart and more about finding common ground.
Read MoreMake Your Customer The Hero
The best marketers give people something to believe in, not just something to buy.
Read MoreFaith Vs. Proof
We’re more likely to retain customers, get repeat sales and be recommended by simplifying the decision process.
Read MoreThe One And Only
Competing is a zero-sum game.
We succeed when we make peace with the fact that we don’t need to compete when we know who we are.
Better Marketers Show And Tell
Every day, we sell ourselves in adjectives that sell us short. Leader, expert, communicator, specialist, efficient, experienced, better, faster, cheaper. We’ve forsaken the effort of showing, for the convenience of telling. There is a better way. Don’t just tell us about the features and benefits of your product. Show us how that product changed the…
Read MoreDo’s AND Don’t Do’s
It’s worth remembering that it isn’t only what we do that people notice— sometimes it’s what we don’t do that determines our results.
Read MorePurposeful Connection
It turns out that we don’t have to build trust and connection on the fly. We can do it on purpose.
Read MoreBeing Heard Is Overrated
It’s easier to be heard when we shout. But being heard shouldn’t be our ultimate goal.
Read MoreYour Brand Is What You Consistently Do
What you consistently do—every time, without fail, differentiates your business.
Read MoreEarning A Competitive Advantage
Very few new businesses have an unassailable advantage that makes them the only choice for a prospective customer. Most don’t make measurably superior products or own proprietary software. They haven’t patented a secret formula, and they don’t necessarily have more resources or talent than the next company.
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