Posts Tagged ‘brand storytelling’
Memorable Marketing
Memorable marketing isn’t just about what you say when—it’s about how you act at every moment.
Read MoreThe Flipside Of Persuasion
Sales and marketing are as much about understanding as they are about persuading.
Read MoreOne Chance
How would things be different and better if we acted as if every chance to do the right thing was our first, last or only one?
Read MoreSoft Metrics
Hard data alone paint a two-dimensional picture of success. There’s nothing to stop us prioritising things we care about that can’t be reliably measured.
Read MoreThe Value Shift
Sally studied Film and TV at college. She wants to be a director one day. But that’s a distant goal. In the meantime, she’s decided to put the skills she learned in college to work. Sally built a website and started working for friends of friends on their promotional business videos. Sally is building her…
Read MoreReaching Resonance
The impact you make will depend on your ideas resonating with the right people—not just reaching the most people.
Read MoreWho Do You Want To Be To Whom?
The key question for all of us, no matter what business we’re in, is who do we want to be to whom? When we lose sight of who we’re in business to serve, and why we lose more than our competitive advantage. We lose the heart and soul of our business.
Read MoreHow Obstacles Create Value
The better we understand the obstacle, the better we get at solving the problem. And the better we can describe the obstacle, the better we become at selling the solution.
Read MoreShame About The Weather
Some people have no choice but to pay attention to the weather. Pilots, fishers and farmers must make allowances for the state of the atmosphere on any given day. But for most of us, the weather isn’t a problem, unless we believe and declare it to be. And yet, we allow our thoughts about the…
Read MoreWhen Marketing Works
Marketing works best when it’s in service of the customer.
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