Posts Tagged ‘brand story’
Only We
Starbucks has been the only coffee chain since the 90’s where you can legally buy a Frappuccino®. Try selling a whipped iced coffee with that name and you’ll be busted by the intellectual property police. You can’t call your customer service centre the Genius Bar® either, that doesn’t mean you can’t have one. Even a…
Read MoreThe Comparison Trap
At the gym I can’t take my eyes off the tall, svelte, Scandinavian goddess who is sweating elegantly, on the cross trainer just in front. When I’m attempting a less than elegant blossoming lotus, I long for the balance and flexibility of the raven-haired beauty on the yoga mat alongside. With regular practice I know…
Read MoreIt’s All Been Done Before
This is what I call ‘the pioneer’s lament’. It’s been my personal lament many a day. It goes something like this… You have a great idea. It could be for a product, service, a book, blog post, or a new kind of dog food. You start planning, taking notes, visualising the impact of said thing…
Read MoreThe Story You Tell Is A Choice
The story you tell is a choice. Creating a series of lines in the sand. Symbolic of values that you’re not willing to compromise on. Your brand can’t be all things to everyone. This and that. The brands that stand out, that have soul, that win by being different, choose. They choose to stand for…
Read MoreThe Apple Store, Belonging And Love
What’s the one thing you never find at an Apple Store? That thing you probably found in your hotel room when you checked in. The poorly expressed intention to customers, that guarantees they will never come back. Oh, and it’s most likely laminated and taped up in several places. Ah yes….. a list of rules.…
Read MoreWhat For What
I gave, now it’s your turn. Quid pro quo. Now we’re even. That’s how business is supposed to work. Exchanges of like for like. A trade. Transfer of ownership. Profit and loss. Transactions that can be measured. There’s no room for generosity in business. Unless it’s your business. Because that’s how you’ve designed it and…
Read MoreSomething For Everyone
Pineapple Chili flavour ice lollies aren’t for everyone. And plenty of people hated Go The F**k To Sleep, which became a best seller by delighting parents with a particular worldview. If everything was created for the market of everyone, there would be no room for art by Banksy, t-shirts by Threadless or $500 beats by…
Read MoreEmbrace Your Singularity : An Anthem To You
The secret of the most successful brands and similarly the most fulfilled people in the world, is that they know what they’ve got and they are not afraid to show it. They embrace their uniqueness and singular ideas, then tell the best story they can to the right people. Do you? That’s how I started…
Read MoreHow To Tell A Good Business Story
Start with the truth. Identify the worldview of the people you need to reach. Describe the truth through their worldview. ~ Seth Godin What picture are you painting of your business? Are you trying too hard to sound more professional, bigger, slick, more polished than the competition? Is your story riddled with jargon instead of…
Read MoreYou Really Are The Heroine Of Your Own Story
Yes it’s December alright. You know this because your to do list just got longer in all the craziness and extra obligation that is this time of year, (*truth*—however much you love holiday season). You feel it in the tightness across your shoulders and you make room for it, with less sleep every night. Imagine…
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