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It’s All Been Done Before

This is what I call ‘the pioneer’s lament’. It’s been my personal lament many a day.

It goes something like this…

You have a great idea. It could be for a product, service, a book, blog post, or a new kind of dog food. You start planning, taking notes, visualising the impact of said thing on the world, then the research kicks in and you discover it’s been done before.

Bubble popped.

The bad news is it’s all been done before. The good news is it doesn’t matter, because it hasn’t been done by you.

7,012 books (and counting) have been written about ‘startups’, that didn’t stop Eric Ries having a bestseller, also dubbed as the idea of 2011.

What makes anything you do unique is your voice. The story that only you can tell, from a perspective that nobody else can have. There is more than one way to say something important that needs to be said and a million ways to bring ideas that matter to the world. Or maybe just 350,000.

I’d love to know how you stop yourself from popping your bubble mid blow.
What do you do to stop research killing off your idea too early? Tools or tactics?

Image by Noukka Signe.

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