The secret to the success of Facebook, Pampers, Innocent drinks, Instagram, Basecamp, Little Miss Match, Marie Forleo.com and on and on, comes down to one thing. The ability to stand in the customer’s shoes and see the world from where they are at.

Have you questioned what you client’s worldview is lately?

• What’s important to your customers right now?
• What are they excited about?
• What are they struggling with?
• What would they kill to know?
• What stops them achieving their dreams?
• What do they crave or covet?
• Why do they need you?
• What will they gladly pay for?
• How can you be part of their journey today?
• What might they need tomorrow?

Your business is built on the foundations of your story. Great products and services are created by understanding the essence of that story.

Image by Noukka Signe.