brand story

On Being Valued

If we want to be valued for both the skills that differentiate us and the work that brings us joy, then we must find ways to articulate that value to our customers. Better stories create value.

Message Before Medium

By Bernadette |

Since our objective must always be resonance over reach, it isn’t the medium that should dictate our communication strategy—it’s the message.

Competence AND Character

By Bernadette |

As individuals and brands, we’re judged by our character, not just our competence.
How does your character differentiate you?

Earned Loyalty

By Bernadette |

We have the privilege of working to be indispensable to customers and making them feel like they belong—instead of stuck.
True loyalty is earned, not rewarded.

Better Than Maybe

By Bernadette |

As marketers, if the best use of our resources is to only speak to the people who want to hear from us, then targeting every maybe is not a great marketing strategy.

Stories Make Us Stronger

By Bernadette |

We build more resilient families, companies and communities when we know who we are. We get stronger together when we prioritise finding, owning and sharing our stories.

Memorable Marketing

By Bernadette |

Memorable marketing isn’t just about what you say when—it’s about how you act at every moment.

Soft Metrics

By Bernadette |

Hard data alone paint a two-dimensional picture of success. There’s nothing to stop us prioritising things we care about that can’t be reliably measured.

Sally studied Film and TV at college. She wants to be a director one day. But that’s a distant goal. In the meantime, she’s decided to put the skills she learned in college to work. Sally built a website and started working for friends of friends on their promotional business videos. Sally is building her…