Posts Tagged ‘brand framing’
Understanding How To Spread An Idea
“Everyone who’s ever taken a shower has an idea. It’s the person who gets out of the shower, dries off and does something about it who makes a difference.” Nolan Bushnell So how do you begin to make an impact and spread an idea? 1. Create something that people want to talk about. 2. Give…
Read MoreHow Will I Know You?
The 1915 design brief for the original Coke bottle was simple. The criteria were that it must be recognisable in the dark and if it was broken. The result; a timeless, elegant solution which plays a huge part in creating a memorable brand story. Think about how you could apply criteria like these to make…
Read MoreHow Apple Succeeds By ‘Thinking Different’
“We’re not going to get a chance to get people to remember much about us. So we have to be really clear about what we want them to know.” Steve Jobs. Lots of people can do what you do as well as you can do it. If that’s not the case and you’re lucky enough…
Read MoreSo…. What Do You Do?
Have you ever had difficulty explaining the really cool project you’re working on to people? You’re not the only one! Even really smart people get stuck at trying to tell us what they do. The founders of Instagram, (the iPhone app that is taking communication in the social space by storm), Kevin Systrom and Mike…
Read MoreFraming Your Scarcity
Do you know a woman on the planet who wouldn’t get excited if she was handed this blue box? I bet if a behavioral economist studied this they’d find that on a scale of one to ten, the excitement about the contents would rate lower than the elation experienced on receiving the box. The scarcity…
Read MoreThere’s Only One Orla Kiely
There’s only one Orla Kiely but a hundred ways to experience her brand. A brand that appeals across generations from teens to youthful grandmothers. That doesn’t mean that Kiely’s multicolored designs inspired by the 1960s and 1970s appeal to everyone, quite the opposite. You will either love them or hate them. Orla says that “they…
Read MoreWhat Makes A Good Tagline?
As entrepreneurs and brand builders we like to think that our tagline could be the thing that positions our brand uppermost in the minds of clients and customers. We want something original and unique, a brilliant one liner that will make us unforgettable. I am asked what makes a great tagline a lot. I could…
Read MoreMake Meaning
Sharing your idea with the world has never been easier. You don’t even need the marketing budget of Revlon like you did in the old days. Today the best brands tell stories that people want to believe and make meaning before making money. Some of the biggest successes of our time, Facebook, Google and Twitter…
Read MoreQuestions To Ask Before Launching An Idea
It’s not that hard to get really enthusiastic about your own great idea for a business, product, service or movement. But how do you work out if other people will be excited enough about it to spread the idea and buy what you’re selling? Launching something new might mean that you don’t have all the…
Read MoreFinding Ideas That Spread
You have ideas every day. Some are great, others are truly awful. So how do you work out which ideas deserve to be executed or which ones have a chance to succeed? It begins by understanding that the people you are trying to reach have an established ‘worldview‘, their own unique framework of ideas and…
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