Posts Tagged ‘brand differentiation’
Your Company Needs A Strong Strategic Narrative
A strong strategic narrative enables us to prioritise the opportunities, plans and behaviours that align our vision and values with our customer’s unmet needs.
Read MoreGood Stories Drive Great Strategy
Successful brands have a great story long before they have a grand plan.
Read MoreThe Power Of Brand Energy
Brand energy builds brand equity.
Read MoreBuild Your Darlings
Build your darlings for the people you care about serving. Those people who will fall in love with how your work enables them to live the lives they want.
Read MoreBolder, Braver, Better Marketing
Is your marketing mindset limiting your ability to connect with and serve your customers better?
Read MoreHow Good Is Your Story?
A good story changes how we think. A great story changes how we feel and what we do.
Read MoreTry Anyway
Texas head teacher, Belinda George, doesn’t have access to more resources than her colleagues. So how does she change her students’ lives for the better? Instead of focusing on the things she and her team can’t control, like educational policy and budgets, she concentrates on the things she can influence. Ms George is then free…
Read MoreEveryone Speaks
If you search ‘best breakfast in Hobart’ on Trip Advisor, you’ll find a tiny, backstreet cafe in the number one spot. This cafe opens for six hours each day, only seats a dozen people and has a queue of eager diners waiting outside before it opens. It’s the kind of place the people who visit…
Read MoreSweeping The Floor
One of my first jobs was in the hospitality industry. We worked long hours, weekends and holidays for average pay. Staff turnover was high. It was hard for managers to motivate people. One of our best managers didn’t bark orders about smiling at customers or showing up on time. She led by example. The first…
Read MoreEfficiency Vs. Meaning
Mike’s been driving for Uber for three years. In that time he’s done 20,000 trips while maintaining a consistent 4.94-star rating. Mike works when he wants to. He’s earning more than enough money to pay the bills, and yet he can’t help feeling there’s something missing. Mike is a phenomenally successful Uber driver by any…
Read More