Posts Tagged ‘brand awareness’
Marketing Advice
We’re on our way to buy that forgotten pint of milk late one weekday evening when we spot a brand new restaurant. So, we stop to take a look at the menu in the window. Inside the place is deserted, apart from two smiling waitresses, stationed behind the double glass doors and one anxious owner…
Read MoreMessage Received
How much time will you spend today trying to persuade the people you hope to serve? How much effort will you devote to understanding how your message was received? Your job is to do more than to ask for feedback—it’s to test for resonance. You must pay attention to both what your customers say and…
Read MoreIf You Want To Be Noticed, Start Noticing
We’re always looking for ways to get our customers to notice us. We spend time thinking about what new marketing channels we could explore. We work on strategies to get us more exposure. We test tactics that might improve our reach. What would happen if we shifted some of our energy to noticing our customers?…
Read MoreThank You For Your Work
We can be more grateful customers and build the kind of organisations that create them on purpose.
Read MoreYour Company Needs A Strong Strategic Narrative
A strong strategic narrative enables us to prioritise the opportunities, plans and behaviours that align our vision and values with our customer’s unmet needs.
Read MoreThe Power Of Brand Energy
Brand energy builds brand equity.
Read MoreBolder, Braver, Better Marketing
Is your marketing mindset limiting your ability to connect with and serve your customers better?
Read MoreFabled Or Found?
Every week, my favourite bookstore restocks the shelves at the front of the store with new releases. And every time I go there, I think the same thing. What are the chances of any book—no matter how good, being found here? The truth is, the books that sell are the ones that people come into…
Read MorePrices Are Stories
Just because someone has the money to pay what you’re charging doesn’t mean they’re your ideal customer.
Read MoreWithout You
If I were to ask you to explain your company’s ‘value proposition’ you’d probably hesitate. But if I asked you what your customer would miss if your work didn’t exist, you’d likely have some thoughtful answers about why she needs what you make, serve or sell. Sometimes the language and frames we use stop us…
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