Traditionally, we measure performance through the narrow lens of hard data.

Sales, profit and cash flow are seen as reliable indicators of how well we’re doing.
But hard data alone paint a two-dimensional picture of success.
There’s nothing to stop us prioritising outcomes we care about, but can’t reliably measure.

We don’t have to forsake ethics for profitability.
We can simultaneously pursue growth and generosity.

What we measure gets managed. And what we manage is the making of us.

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