My marketing isn’t working.

This sweeping declaration leads us to draw (sometimes incorrect), conclusions that influence our future marketing plans and business strategy. We can’t fix our marketing when we don’t know why it’s broken. But where do we start?
Here are seven questions to ask when your marketing isn’t working as well as you’d like.

7 Questions To Ask And Answer When Your Marketing Isn’t Working

1. Why isn’t this marketing working?
Not necessarily why, in fact, but why do you think—what’s your best guess as to the reasons you’re not achieving the results you want?

2. Did we reach enough of the right people?
How many people do you need to resonate with to achieve the numbers of sales or attract the clients you want?

3. How clear is the message?
Does your message clarify how exactly you solve your prospective customer’s problems, unmet needs or unspoken desires?

4. How well does the message resonate?
Do you know enough about your ideal customers to craft a message that resonates with them and calls them to act?

5. Are you meeting our prospective customers where they are?
Did you use the right medium, in the right place at the right time?

6. Did you give it enough time?
Is the marketing broken, or are you impatient to see results?

7. What would you change given your response to the first six questions?
What one thing can you do today to improve your marketing?

All marketing is testing. Rinse and repeat.

Image by Tim Mossholder