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Seeing And Hearing Vs. Being Seen And Heard

filed in Brand Story, Brand Strategy, Marketing


As children, we know that understanding what motivates our audience is the shortcut to getting attention. We seem to unlearn this ability to be empathetic communicators when being seen and heard becomes our main driver.

We have a better chance of being heard when we understand what the people we’re speaking to are open to hearing. We do that by asking ourselves better questions.

Four Important Messaging Questions

1. Who is this information for?
2. What do we want them to know?
3. Why do they need to know this?
4. What do we want them to do next?

Communication isn’t only about finding the right words.
It’s about finding the right reason to say them.

Image by Garry Knight

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