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The Seduction Of New Ideas

filed in Brand Strategy, Success


We, humans, are novelty seeking organisms. That’s why we find new ideas seductive. We are hardwired to respond to the novel and the new. Our motivation increases when we have a new project to work on. And yet we also have a strong bent towards mastery. We’re happiest when we feel like we’re making progress and making a difference, that’s why it’s important to keep honouring the ideas we’ve been working on with focus and momentum.

Yes, it’s tempting to seek out new opportunities. But we’re rewarded in more ways than one when we intentionally stick with the old thing.

Image by Hernán Piñera

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