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Reasons To Choose

Reasons are at the heart of all marketing.

Our marketing aims to give people reasons to choose—an explanation or a nudge about why they should buy. The biggest mistake we make is failing to match our reasons with the potential customer’s motivations.

Your most important job as a marketer isn’t to tell people why they should buy—it’s to find out where they want to go and to take them there.

Image by Vern.

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