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Keep Your Eye On The Ball

filed in Brand Strategy, Success

It was hard not to get swept up by the Serena Williams, US Open final story this week. It was difficult to avoid joining the debate about how it could all have played out differently if only this had been said or that had been done.

That time spent thinking about what should have been done, meant we spent less time working on some of the important things we could have done. We took our eye off the ball for a second.
That’s what Serena did too.

Our progress in any arena depends on us taking the opportunity to fix the things we can control, instead of focusing on the one thing we can’t.

Image by Helsingborgs Dagblad

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