The vibration you feel when you plug your iPhone in to charge—that’s marketing. The texture of the sheets as you pull back the covers of a hotel bed, jazz playing on a good stereo at the cafe, the ease with which the milk carton opens, daring to have an insane mode—all marketing.

We spend a lot of our time trying to be seen and heard. Traditional marketing’s answer to rising above the noise is to create more noise.

The irony is when we do things so well that they are simply sensed or felt, we don’t even have to talk about them.

What’s your invisible marketing strategy?

Image by Ashraf Siddiqui.