This is the story of Brick Maier who sold a cardboard box and a poster for $49 and got his Kickstarter Project backed within a week all because he knew how to tell a better story.

Brick didn’t just tell us about dimensions and weight or specifications and functionality. He framed an ideal and painted a picture of children itching to tell their own stories.

He made us connect emotionally with something in our past.
Showed us what might be possible.
He called on us to imagine.
Then sold a vision which the people who cared could buy into.

And we did.

Image by J. Mark Dodds.