There are over fifty yoga studios within striking distance of the affluent Eastern suburbs of Sydney and they’ve discovered a tactic to get bums on mats. Many of them now offer two weeks of unlimited Yoga for just $25, which works well…… for a little while anyway.

A savvy Yogi can take them up on their generous offer and then move on to the studio making a similar offer next week. She can do that for two years without penalty, if she chooses to.

There’s always someone who can go lower than you. If you’re prepared to compete on price to attract customers today, then be prepared to compete on price to keep them tomorrow.

Far better not to be the cheapest but to be to be ‘the most’ to your customers.

To deliver joy. To connect people. And to create a lasting impact on something that’s bigger than your customer’s wallet.

Image by Lisa Picard.