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Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

How Do Your Customers Feel?

When was the last time you stepped into your customers shoes?

Sat in your packed restaurant, queued at check in, ordered from your website, read your label, stopped to digest an email you sent, analysed your design brief, slept in your rooms and really experienced what it feels like to do business with you?

Every decision you make should be prefaced with the question, ”how will this make her feel?”.

It’s a question your competition hardly ever asks. There’s your opportunity.

Image by SnaPsi.

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