Life’s too short to sell things you don’t believe in. ~ Patrick Dixon

Often the real value of the work you do isn’t what gets delivered in the package, during the session or in the ebook. In order to differentiate you need to really understand the effect of what you do, sell, offer or deliver to people. I hope you’ll consider asking yourself some of the questions on this list and maybe add a few of your own.

1. Why do you do what you do?
2. Does your story really define what you do?
3. What makes you, your product, service or business stand out?
4. What makes it blend in?
5. How is your product different?
6. How is your service special?
7. Are you delivering on your promise, original, unique, fastest, flexible, enduring, best?
8. Can you create a new market and do something that hasn’t been done before?
9. Can you reinvent something that’s already been done and do it better?
10. What do people care about right now?
11. What’s not selling today that might, if you marketed it in new ways tomorrow?
12. Could you produce something enduring, that’s scalable?
13. Is it possible to create scarcity?
14. How is your product compelling?
15. Is your name evocative?
16. Does your work start conversations?
17. If not how could you make that happen?
18. Are you giving people a sense of your purpose and values?
19. How does your product or service make people feel?
20. What’s your legacy?

Image by Thomas Hawk.