Forget marketing. Instead, sit down and reflect on what you want your customer to know about why you’re building what you’re building. Tell them everything. Write it down.

Start with how you got to this moment and how your journey to it has equipped you to help them. Tell your customers how you’re going to help and why it matters that you do. Then show them how their lives will be better because of what you created. Remind them what’s at stake.

Marketing doesn’t have to be about promoting and pitching. Marketing can be an honest conversation between two people (or groups of people), who need each other.

Image by Garry Knight