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The Five-Step Brand Story Framework

filed in Brand Story, Marketing

Most people say the hardest part of telling their brand story is knowing where to begin. That’s because we start in the wrong place, with the wrong question—at the ‘how to’.

Instead of wondering what we should say, we need to start our storytelling by asking who the story is for, and then by asking why this story will resonate with that particular audience.

Here’s the simple five-step framework to guide you through the brand storytelling process.

1. WHO —> 2. WHY —> 3. WHAT —> 4. HOW —> 5. WHERE

It’s only by understanding who for and why that we get to a better how.


Download The Five-Step Brand Story Framework to get started.

Image by Sebastian Rieger.

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