In a world of abundant choices the work of our businesses has to go beyond ‘helpful acts’ and minimum requirements. Understanding the distinction is our new advantage.

Customer service vs. customer empowerment is the difference between….

Delivering what’s expected and going the extra mile.
Profits first, people second.
Products that work and things that change lives.
Telling and showing.
Competence and caring.
Rules and intuition.
The standard and excellence.
Knowledge and empathy.
Functional or meaningful.
Selfishness and generosity.
Politeness and humanity.
Average and outstanding.
Being noticed or being believed.
Transactions and trust.
Solutions and results.
Requirements and relevance.
A sale or an evangelist.
Competing and mattering.

Which are you shooting for?

Image by Tomy Pelluz.