It’s tempting when selling your product, service or idea just to focus on what it takes to make a particular transaction happen. That transaction might make a dent in the balance sheet in the short term, but it’s important not to lose sight of what will make a long term difference to your business and to focus on the legacy of the interaction.

The purpose of each interaction is not to sell your idea
or your answer.
It is to foster the next interaction,
to build a currency of trust.

Now more than ever as our networks expand and we operate in the global village, far beyond our neighbourhoods, legacies are built on tiny transactions and leaps of faith.

Trust is built over time. Bit by bit. Interaction by interaction. Doesn’t matter whether that’s in your cafe, your studio, or on your Facebook page.

So how do you focus on building the legacy of every interaction?

Image by Meredith Farmer.