The Fortune Cookie Principle

June 2013

This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else. — SETH GODIN

It’s not how good you are. It’s how well you tell your story.

The most successful brands in the world don’t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn’t it time you gave your customers a story to tell? The Fortune Cookie Principle will show you how.