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Being The Most

In the 80’s Starbucks set out to be the most inspiring coffee brand on the planet. When they forgot this in the 90’s and tried becoming the most ubiquitous, they lost their way.

If you could be ‘the most’ to people what ‘most’ would you be?
Most reliable.
Most irresistible.
Most ubiquitous.
Most loved.
Most —————.

You get to choose.

Image by Steve Rhodes.

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