Implements long-term strategies, rather than relying on short-term tactics.

Puts the desires of the customer before the urgency of his business goals.

Knows that mattering to his customers is the key to success.

Cares about affinity, more than awareness.

Notices, before asking to be noticed.

Listens twice as much as he talks.

Does not interrupt you with a tag on your tea bag that contains a URL and reads;
“Join us on Facebook”.

We can all do better—we’ve just got to remember the value of taking the long way round.

Image by Thaths.