As business owners and team leaders we view our businesses through various lenses. We have a financial lens, a success lens, a marketing lens, a service lens and on and on depending on how complex our organisation is.

We measure our performance in a hundred different ways, often neglecting the most significant metric of all—customer worthiness. This is the most important lens we can apply, the most accurate measurement of meaningful work.

When everything you do is framed by the question;

‘Is this product or service worthy of my customer and why?’ it changes everything.

Image by Chun-Hung Eric Cheng.