My boys had a sick rat last week. At the vet’s she was weighed and had her chest listened to. The vet sent her home with an antibiotic and instructions. If she didn’t get better very quickly the outlook wasn’t good.

At ten the following morning I got a call from the vet nurse. She asked how Luna was doing. If she was breathing any easier, or eating anything yet and if we had been able to get the medicine into her. She reminded me that it was okay to call back if we had any concerns. We were having this conversation about a $12 rat, that had another year of life in her either way and I just can’t stop thinking, (and talking) about it.

Nobody called the day after my son had a biopsy taken from his neck to see if he had a rare tumour, (thankfully he didn’t). Nobody called when they lost his school book order, or when we were without Internet for two weeks.

When nobody calls we interpret that as nobody cares. When they do call it blows us away and we tell ten friends.

That’s your opportunity.

Image by rofanator.