Don’t let anyone kid you. Telling your story, or the story of your business is hard and most people struggle with it on some level (how to write an about page is one of the most visited posts on my blog).
But there’s a trick to tapping into the heart of your story.

Start where the story ends.
Write down the words you want people to share about you tomorrow.

What did they love about your product?
What made them care about your service?
How did you blow them away?
What difference did you make?

And now that you’ve figured out what you want people to say, go and do all the things that will make them say it. You are not the only one who is telling your story.

Image by Jason Short.