Today you and I will pay $4 for a coffee when we could have paid a dollar.

We will take vitamins it’s claimed will improve our health, even though we have no definitive proof that they do.

We will eat too much and exercise too little.

We will distract ourselves with non-urgent tasks and fail to do the one thing we promised ourselves we’d get done.

All because we are only human—beings, who as neuroanatomist Jill Bolte Taylor says, are feeling creatures that think, not the thinking creatures who feel, we like to believe we are.

Despite knowing this, we will still try to convince our kids, our colleagues or our customers to change their minds with facts and rational arguments alone.

We need to constantly remind ourselves that we are neither all head or all heart and act accordingly.

Image by Shane Rounce