If you’re reading this post, it’s because it got past one or more of your filters. Maybe you were anticipating receiving it because you subscribed to my blog. Perhaps it popped up in your search results. Either way, you’re here because you chose to be—not just because I reached out to you.

The people you’re trying to reach and resonate with are filtering too. From the contacts you try to add on LinkedIn, to the clients you’re hoping to attract. They are deciding who is worthy of their permission and their time.

So the question for you and me is not just how do we get past the filters, but how do we become worthy of the limited time and attention of the people we want to matter to?

Image by JM Thomson