The numbers vary, but the trend is unmistakable. The average consumer is subjected to more marketing messages every day. In a world where it’s harder to get noticed marketers have responded by trying to be more visible. Being noticed is the goal of most marketing.

The irony is five seconds in the spotlight doesn’t make or break a career or a company. It’s the five years of work that preceded those five seconds that make all the difference.

Our goal isn’t simply to been seen and heard—it is to do work that’s worthy of being seen and heard.

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