We went to a new cafe by accident today. We were late and didn’t feel like queuing for a table at our regular place. Donny, they guy wearing the apron who came to clear the table recognised we were new and asked how we’d enjoyed the coffee. We struck up a conversation about where they sourced the coffee, the quality of their grinders….four times that of grinders at a normal cafe.

It turned out that Donny was the owner. Unlike other owners who were working in back offices on their automation, online booking system and honing their business model, Donny was focused on two things. Producing a great product and making people feel like they belonged. Donny understands that his business and his art is about making people feel, not just making people do. He knows what’s scarce.

Business should be more art than science. More about people than balance sheets.

The job of every business owner is to be rocket artist, to work out what’s scarce and then to do that. If you deliver on what’s scarce the money will follow.

Image by Photographer23.