In sales and marketing and in life we devote an extraordinary amount of time to finding the words to describe the value we create. We labour over marketing copy, taglines and slogans that will attract, persuade and entice.

We get so preoccupied with ‘the marketing’ that we forget the first step in the marketing journey is to make a great product that people want and will value.

Three Steps To Leveraging Results Based Marketing

1. Make a great product that solves a real need or problem.
The only way to do this is by understanding your prospective customer.

2. Get one person, then another, then twenty to use and recommend your product or service.
Airbnb started with three guests in the founder’s apartment.

3. Show the world the impact your product has on the people who use it. Tell their story.
Use case studies, customer stories, images and testimonials.

You don’t have to work so hard to tell a story that’s true. Let your results speak for themselves.

Image by sinkdd.